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2027 Audience Insights Survey

SECTION 1: ABOUT YOU
1.First and Last Name
2.Email Address
3.What state do you reside in?
4.Which best describes your primary role?
5.What type of practice do you primarily work in?
6.What is your role in product purchasing or recommending at your practice?
7.What format of content for veterinary professionals do you
typically engage with?
(Select all that apply)
8.Which dvm360® channels or products have you personally used or engaged with in the past 12 months? (Select all that apply)
SECTION 2: PRINT AND MAGAZINE
9.How often do you read dvm360® magazine when you receive it?
10.Which sections or content types do you consistently read in dvm360 Magazine?
SECTION 3: dvm360.COM AND DIGITAL ADS
11.How often do you visit dvm360.com?
12.What most often brings you to dvm360.com
13.After seeing a digital ad or sponsored content piece on dvm360.com, what actions have you taken in the past 12 months? (Select all that apply)
SECTION 4: E-NEWSLETTER
14.How often do you open and read the dvm360 Full Circle
e-newsletter?
15.When you open dvm360 Full Circle, which parts do you consistently read or engage with?
16.What makes you most likely to open a dvm360® e-newsletter when it appears in your inbox? (Select all that apply)
SECTION 5: CUSTOM EMAILS AND ELEMENT CAMPAIGNS
17.What type of content in a standalone branded email makes you most likely to open and read it?
18.When it comes to follow-up emails from a brand after you've engaged with their content, at what point does the frequency start to feel like too much?
19.How likely are you to complete a brief 5–10 question survey from a veterinary brand if it includes an incentive like an Amazon gift card?
1
Very unlikely
2
3
4
5
Very likely
SECTION 6: WEBINARS AND CE
20.How do you prefer to earn CE credits?
(Select all that apply)
21.What factors most influence your decision to register for a sponsored webinar or CE program? (Select all that apply)
22.Have you ever changed your clinical approach as a direct result of attending a sponsored continuing education webinar?
23.How important are learning pathways—structured multi-module continuing education curricula that guide you through a topic progressively—to your professional development?
24.Which gamification elements in a CE or educational program would most increase your engagement? (Select all that apply)
SECTION 7: VIDEO CONTENT
25.Which video formats do you watch for professional development, clinical education, or product awareness?
(Select all that apply)
26.How long of a video are you willing to watch in a single sitting for professional development?
27.How much does watching a clinical video featuring a respected KOL influence your awareness of the sponsoring brand?
1
(No influence)
2
3
4
5
(Strong positive influence)
28.How much more credible or authentic does a clinical video feel when it is filmed INSIDE a real veterinary practice vs a studio setting?
SECTION 8: PODCASTS
29.Do you currently listen to podcasts for veterinary professionals?
30.When and where do you most often listen to podcasts?
31.How long of a podcast episode do you prefer for professional veterinary content?
32.How do you feel about sponsored veterinary podcasts—episodes hosted by an independent veterinary expert?